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Promasidor Nigeria launches Twisco Chocolate drink
On the 1st of October, Promasidor Nigeria unveiled Twisco Chocolate drink. Twisco is a premium chocolate food drink powder that delivers optimal nutrition and energy all day. It is fortified with a branded active ingredient, called ENERFORT, which is a special blend of ten power-packed micro- nutrients: Vitamin B2, B6, B12, C, D3, Niacin, Calcium, Phosphorus, Iron & Zinc necessary for the optimal energy release a child needs to power their dreams.
In his launch address, Promasidor Nigeria’s managing director, Mr Anders Einarsson, reiterated the company’s commitment to the growth and development of the Nigerian economy, especially the fast-moving consumer goods segment (FMCG) in which Promasidor has been a major player and market leader for over three decades now. “The launch of our new product is another bold initiative confirming the fact that our company is here for the long haul,” said Mr Einarsson. “The launch of Twisco confirms our commitment to designing quality food products to keep Nigerian families nourished. We intend to continually use our unique and thorough knowledge of the food industry in Africa to energize, nourish and enrich the quality of the lives of the people on the continent,” he added.
He also welcomed the Twisco brand ambassador, Tiwa Savage. “Tiwa is a great Nigerian, multi-award winner singer, songwriter, known home and abroad. Her personality and career exploits in the Nigerian entertainment industry is in sync with our own brand building objectives and corporate values. Tiwa is also a mum of a handsome and energetic boy named Jamil. She supports her son in achieving his dream and this is what Twisco stand for. Twisco gives you the energy you need to power your dream. It is my great delight to welcome Tiwa and Jamil to a premium chocolate food drink powder, Twisco. We have no doubt in our mind that you will enjoy a mutually beneficial relationship with us as our brand ambassador for this new product,” said Mr Einarsson.