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Tiwa Savage unveiled as Twisco Brand Ambassador in Nigeria
Nigerian Music Sensation, Tiwa Savage, has been unveiled as the new and first brand ambassador of Twisco, a Premium Chocolate Drink Powder from the stable of Promasidor Nigeria Ltd.
The multi-talented and award-winning singer was unveiled at an exclusive media parley held at the corporate head office of Promasidor at Isolo, Lagos State.
Tiwa Savage was unveiled alongside her son, Jamil, to signpost the brand-building objective and essence of the new product offering. The new chocolate drink power is fortified with ENERFORT, a special blend of ten power-packed micro-nutrients, including Vitamin B2, B6, B12, C, D3, Niacin, Calcium, Phosphorous, Iron and Zinc - all of which are necessary for the optimal energy release that consumers need to power their dreams.
Speaking on the choice of Tiwa Savage as an ambassador for Twisco, the Managing Director, Promasidor Nigeria, Mr. Anders Einarsson, said: “Tiwa Savage is a great Nigerian, multi award-winning singer and songwriter known worldwide. “She is a multi-talented Nigerian whose brand equity rating remains remarkably inspiring and admirable. In addition, she is a mum of a fun-loving and energetic boy named Jamil, and supports her son in achieving his dream which is what Twisco stands for,” he stated.
Tiwa Savage was confident that Twisco would benefit a lot from her brand considering her cult-like following on social media. “For kids, the packaging is very attractive, and I’m glad that Twisco is nutritious and affordable for consumers across all social strata. I particularly like the brand because it meets my expectations. My son, Jamil, genuinely likes Twisco, too. I think selling something that one truly believes in is a stronger way of marketing,” she said.
Also speaking during the event, the Marketing Manager, Promasidor Nigeria, Mr. Abiodun Ayodeji, said that the company launched Twisco into the market with a view of offering Nigerian consumers a Premium Chocolate Drink Powder that delivers optimal nutrition and energy to power their dreams. “Twisco has the goodness of cocoa, malt and milk comes. It comes in a premium look and feel packaging available in 25g Sachets, 500g Tin and 500g Refill”, Mr. Ayodeji explained.